Author: istarto

9 Steps to Open a Baidu PPC Account

Opening a Baidu PPC account is much more steps compared with opening a Google Ad account. As a Baidu Advertising Agency, we often receive many inquiries from global companies that is new comer to China market. Most of them are confused about Baidu Account Application processing. Nowadays, the Chinese government announced increased regulation for online […]

5 Tips for Successful Baidu SEM Ads in China

In principle, paid search ads on Baidu work just like Google Ad. You bid on keywords, displaying ad and baidu feed ad by bidding at pay per click, but it is really different. Here iStarto Baidu Ad team list 5 tips for successful Baidu SEM ad in China as top China digital advertising agency. 1. […]

10 Ad Features of Baidu

While Google is the biggest search engine in North America, Baidu is the biggest search engine in China with 76% of the local search market. There are key differences between the two search engine giants. These differences affect how you advertise on the unique platforms. Here, we discuss 10 ad features of Baidu to help […]

5 Reasons Why WeChat Is Successful In China

Foreign businesses who are interested in breaking into the Chinese market would be forgiven for wondering why WeChat is successful in China. After all, it’s just another messaging app, right? Wrong. WeChat is China’s largest and most dominant social network. It’s also crucial to reaching potential clients here. Its importance is so great that it […]